This is a second post related to the new Marvel et al (2015) paper. The first post dealing with the substantive content is here.
What with #AGU15 going on, and a little bit of overlap in content with Shindell (2014), NASA wasn’t particularly keen to put out a press release for the paper, but we did get a ‘web special‘ put out on Friday Dec 18th, the last day of AGU and a few days after the paper appeared online. I’ve been involved with many similar releases for papers and it is always a struggle to concisely say why a paper is interesting while not overselling it or being too technical (which is why only a small fraction of papers get press releases at all).
As we’ve previously remarked about other people’s press releases (eg. Stainforth et al or Willerslev et al), properly calibrating the aspect of a release that will get picked up by the media can be tricky, and so it proved in this case.
[Read more…] about Marvel et al (2015) Part 2: Media responses
References
- K. Marvel, G.A. Schmidt, R.L. Miller, and L.S. Nazarenko, "Implications for climate sensitivity from the response to individual forcings", Nature Climate Change, vol. 6, pp. 386-389, 2015. http://dx.doi.org/10.1038/nclimate2888